Nearly every major company has discovered the exponential benefits created by owning a meaningful domain name ( Internet Location ). IAC acquired Hotels.com, Johnson and Johnson has developed Baby.com and Liberty Media has purchased the BodyBuilding.com platform and the list is long. Corporations large and small have discovered and embraced the added value in every aspect of business operations of owning their own category specific domain name.

When a company acquires a great Internet Location it owns the brand category that the name represents and describes online. It becomes that brand, product or service in the view of people everywhere.

Acquiring a domain name for a company's Internet location represents the first and most crucial step a company will ever take on the Internet, as the best concepts in the world can go undiscovered, unfound, lost and forgotten if the people you are trying to reach do not know what to call you and cannot remember where to find you.

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